Tuesday, 01 January 2013 09:41

Understanding 'big data'

We are living in really interesting times. Technology is driving massive change and we have access to bigger data than ever before to 'make sense' of our observable behaviour, but how do we make sense of these observations? Number crunching can only tell us so much. There is more need now for sharp insight than ever and that insight will always be - "what  are the cultural forces at play?" Two great reads to start 2013 with a bang!

A Face in the Crowd


Divining a Digital Future



From Cultureplay

Last modified on Tuesday, 01 January 2013 23:10