Wednesday, 30 May 2012 05:28

Using cultural insight at Intel

Cultural anthropologist Dr Genevieve Bell talks about the value of bringing the real world into corporate decision making. Her work as an anthropologist with Intel highlights the fresh perspective that cultural insight brings to brand strategy and how it is now essential in keeping brands ahead of the curve. Of course we need no convincing!

Worth a listen and a read:

http://www.tgdaily.com/hardware-opinion/50438-genevieve-bell-intel%E2%80%99s-secret-weapon

http://www.abc.net.au/classic/content/2012/05/30/3513637.htm

Last modified on Wednesday, 30 May 2012 06:48