Monday, 23 January 2012 00:00

If you always do what you've always done...

The thought for the year for us has got to be: "If you always do what you've always done, then you'll always get what you always got". This year of the Water Dragon will bring unprecedented opportunities but also unprecedented challenges.

Here are two timely pieces on what happens to businesses and economies when we don't think about doing things in a different way:

http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?_r=3&pagewanted=all

http://mashable.com/2012/01/20/kodak-digital-missteps/

Make 2012 the year you ask: Do we know where our brand needs to be going? Are we asking the right questions to get us there?

Erin and Julie

Last modified on Monday, 28 May 2012 13:29